Northside Square

Our collaboration with Northside Renaissance LLC centered on the transformation of an abandoned high school into a 4-story community hub named Northside Square, situated in one of Tennessee's oldest African-American neighborhoods. We played a pivotal role in crafting a distinctive brand identity, including naming, branding, and collateral, to encapsulate the essence of this revitalization project and convey its significance as a cornerstone for community growth and empowerment.